Why are videos so popular?
Over the last several years, video has seen increased usage by local businesses to tell people about the products and services they offer. Studies have shown that people retain 68% more information from a video data from plain text.
Videos have also been shown to increase the likelihood of a purchase by 85%, 52% of customers have said they have more confidence in their purchase decision and 46% said they were likely to share a video on social media, such as Facebook.
Explainer videos, both animated and whiteboard, are designed to be both entertaining and informational about what your business offers.
So, is it any wonder that websites like YouTube or Flickr are so popular, providing a way to share those experiences with people they know.
Because of their popularity, this is the reason that they have also become an important part of the marketing strategy of major corporations, YouTube in particular.
We understand how important this aspect of life today is, in the main reasons why we do what we do. We know how wonderful it is to be somewhere and see something that piqued our interest, or to be at a planned outing, or event, and want to be able to capture that experience to enjoy the later date.
Our services provide you with the opportunity to take those experiences and put them into a format that you will be able to share for years to come.
While we are able to create you a video for just about any reason, we have narrowed our focus now to three main areas of use. Videos from local businesses, local places and events and custom videos for business.
Here’s a brief explanation of what we offer.
Local Business Videos
Videos from local businesses are the most effective way to provide a brief overview of who you are is the business owner and what products or services your business provides. This can be in the form of a short video tour, an about us video, even video testimonials, which are a great way that satisfied customers will benefit your online reputation.
We can provide you the right type of video that will provide a visual experience for potential customers that will motivate them to want to deal with you. We also provide marketing solutions that capitalize on the use of social media that will get your business the online exposure it needs.
Local Groups and Events
Local events are a mainstay of any community, large or small. They become opportunities to gather the community in one place for the purpose of interacting with a local group, whether it’s business, civic or nonprofit. These can be events such as job fairs, business expos, fundraisers, community causes, whatever the case may be. One thing is for sure, there is a lot of time, effort and hard work that goes into putting these events together.
Capturing these events on video can be a great way for your local group to critique, and enjoy, the event at a later date. These videos can also be used for the purpose of promoting your group, or the next event that you have planned.
Video can also be a great way for certain groups, such as historical societies, to promote a local place as an invitation for the community to get involved.
Explainer videos are short, engaging videos that explain your product or service and get people excited about what you offer. They are designed to grab attention, describe your product or service in a compelling way, and inspire people to make a move, like dig deeper into your site to learn more, contact you for a free consultation, or make a purchase.
Like our motto says, “if a picture says 1000 words, then your video will tell the whole story”. Let us create a video that tells your story.
Take time to look at some of the examples we’ve posted here on our Video Portfolio page, so you will have an idea of what we can do for you.